Born in telecommunications, the Sicilian firm led by Giovan Battista Campanella is broadening its scope and offering a multidisciplinary, integrated model set to change the future of the sector
An engineering project is never just a structure, an installation or a building. Every complex project brings together the architect and the structural engineer, the geologist and the archaeologist, the landscape architect and the building services engineer. For a company, the challenge is no longer to add these skills together, but to make them work together. It is on this idea that Mediacom, an engineering and architecture firm headquartered in Marsala, is building its new phase of growth, turning multidisciplinarity into a genuine organisational and competitive model.
The company was founded in 2001, but it did not start from scratch: it inherited the staff, track record and know-how of the practice of architect Nicola Campanella. “We combined the practice’s twenty years of valuable experience with the new skills we had developed in the meantime, above all in telecommunications and network infrastructure,” says engineer Giovan Battista Campanella, Nicola’s son and Sole Director of Mediacom since March 2025. “The most important step was turning a family-run professional practice into a structured company, investing in people, organisation and processes: from just a few employees, we have grown to more than forty staff today. We then accelerated our internal reorganisation, setting up departments with dedicated managers and introducing specific roles, such as Technical Manager, Head of Administration and Finance, Tender Specialist, Data Protection Officer and HR Manager. At the same time, we have invested heavily in our organisational system and in obtaining the main certifications for quality, energy, safety, environment, social responsibility and governance.”
The results can be seen in the figures, with turnover rising from around 1 million to more than 3 million euros in 2025, and on the map. Until a few years ago Mediacom operated mainly in Sicily, whereas today, building on partnerships with major players such as FiberCop, Enel, Fastweb, Open Fiber, Poste Italiane, Rai Way, Techno Sky and TIM, it operates throughout Italy. “By opening our office in Naples in September 2025, we wanted to send a clear signal of our determination to put down roots in other regions,” Campanella points out. “For decades, telecommunications gave us continuity and stability, so much so that we never needed to diversify. But mergers and acquisitions between operators have caused slowdowns and work stoppages. We chose to turn this situation into an opportunity by broadening our scope.”
The firm’s range of expertise is already broad: civil engineering and building services, renewable energy and energy efficiency, and safety on construction sites and in the workplace. Then there is environmental acoustics, an area in which Mediacom is investing resources and expertise. “We have three qualified environmental acoustics technicians listed in the national register, and we are drawing up acoustic zoning plans for several municipalities in the province of Trapani, from Marsala to Mazara del Vallo: a tool required by law, but still uncommon in Sicily,” Campanella adds.
Above all, however, it is BIM that connects the different areas. For Mediacom, it is not just a technological tool but a true organisational model, certified both as a management system and in the individual professional roles. “BIM allows us to move beyond the logic of separate disciplines working in isolation,” the Sole Director explains. “In a single shared data environment, different professionals work simultaneously, linking architecture, structures, building services and every other discipline involved in the project.”
“We want to be recognised as an engineering firm capable of tackling complex projects with an integrated approach, combining multidisciplinary expertise, innovation and organisational capability,” Campanella concludes. “Our ambition is to grow in the sectors and markets where we can add value, without losing the flexibility and attention to clients that have always set us apart. For us, growth does not simply mean becoming bigger, but becoming more structured and better able to respond to an increasingly complex engineering market.”
To find out more, visit www.mediacom-srl.it
