As Non-Fungible Token (NFT) continue to take the digital art world by storm, some of the world’s most popular brands are beginning to explore the potential of this rapidly expanding asset class and join NFT space. From luxury fashion houses to tech giants and even sports organizations, more and more companies are embracing NFTs as a way to better engage with their customers and create more meaningful connections.
Here we present our top 10 picks for the brands that have successfully joined the burgeoning NFT space. From blockchain-based collectibles to digital art auctions, these iconic names are leading the charge in driving mainstream adoption of NFT technology.
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Top 10 brands that joined the NFT space
NFTs (Non-Fungible Tokens) are revolutionary way of owning digital assets. They are unique, indivisible tokens that prove ownership and can be used to purchase goods or services online. As this technology continues to grow in popularity and demand, more companies than ever before have begun adopting NFTs as part of their business model.
In the world of corporate giants, a handful of major brands have made notable strides toward embracing NFTs and the potential opportunities it presents. Here are 10 of the biggest companies that have taken up this cause.
Salesforce
Salesforce is one of the most influential enterprise software providers in the world. It has recently announced its intention to join the NFT space, launching a blockchain platform called “Blockchain for Salesforce” that provides customers with access to an array of features such as tokenization and smart contract management.
Coca-Cola
The world’s largest beverage company has also shown interest in using NFTs to reward its customers. The company has already announced a partnership with the NFT marketplace OpenSea, through which it is offering exclusive digital Coke cans that can be used for promotional campaigns and other activities.
McDonald’s
As one of the most recognizable fast-food franchises out there, McDonald’s recently announced plans to launch a collection of digital-only Happy Meal toys in NFT form. These collectible items will be available for purchase online and can then be stored as tokens on the Ethereum blockchain.
Adidas
The popular athletic wear brand Adidas plans to launch an NFT platform allowing customers to access exclusive content such as virtual events and limited-edition products. Adidas is teaming up with the OpenSea marketplace to offer exclusive products and experiences such as virtual events, limited-edition designs, and access to their latest collections.
Consumers will be able to purchase these items using the NFTs they’ve acquired on the platform. The company has also launched an Adidas Creator app that allows customers to create their digital products and upload them to the platform.
Nike
The sportswear giant Nike has begun experimenting with NFTs by launching a limited-edition line of sneakers on OpenSea.
This move is seen as an attempt to capitalise on the burgeoning interest in digital collectibles and reward loyal customers through exclusive offers. Nike has also announced intentions to partner with the blockchain-based gaming platform Sorare, allowing customers to purchase rare digital cards representing popular athletes.
Lamborghini
The luxury car maker Lamborghini recently joined forces with the NFT marketplace OpenSea to launch a series of tokenized collectibles that can be bought and sold on the platform.
These items range from virtual car racing tracks to music videos featuring their iconic vehicles. Lamborghini has also partnered with Sorare to launch gamified challenges that can be unlocked by owning specific NFTs.
Louis Vuitton
Louis Vuitton has entered the NFT space by launching a collection of luxury digital products on OpenSea. Consumers can purchase these items using tokens they’ve acquired on the platform. The benefit from exclusive offers such as limited-edition designs and virtual experiences tied to their iconic brand. This action is said to be an attempt to meet the rising demand for digital collectibles.
Samsung
Samsung is the latest tech giant to join the NFT space. Recently It gained a partnership with OpenSea to launch a range of digital collectibles. Customers can purchase unique Samsung-branded items such as virtual cars, music videos, and avatar accessories. The company also announced plans to use its blockchain platform, Nexledger, to host these NFTs.
Ray-Ban
Ray-Ban, the iconic eyewear brand, has joined forces with NFT marketplace OpenSea to launch a series of exclusive collectibles. These include virtual sunglasses and frames that can be purchased using tokenized digital assets on the platform. By tapping into the growing demand for digital products, Ray-Ban hopes to reward loyal customers and build a stronger connection with its fanbase.
Gucci
Gucci has recently ventured into the world of NFTs with their “Artwalls” project. Through this initiative, Gucci is giving customers the opportunity to purchase a limited-edition collection of digital artworks that can be stored on the Ethereum blockchain. These tokens are valuable collectibles and serve as an environmentally conscious way to support the fashion house’s sustainable production initiatives.
Why are big brands joining the NFT space?
Big brands have started to join the NFT space because of its potential to help them reach new customers. It also help to create unique experiences for existing customers. With the rise of digital art, collectibles, and gaming assets on the blockchain, there are several opportunities for big brands to capitalize on this trend.
These companies can use NFTs as a way to create memorable experiences for their fans. They can even give away exclusive rewards in exchange for loyalty. For example, Nike recently released an NFT-based sneaker collection called “The 1 Reimagined”. It included 24 different shoes that could only be purchased through the Ethereum blockchain. This was a great way to reward loyal customers while also creating hype around the brand’s product launch.
Big brands are also using NFTs to generate revenue and offer unique experiences for their customers. CryptoKitties, for example, is a blockchain-based game that allows players to buy and breed digital cats. This has attracted the attention of several corporate sponsors, such as Toyota and Taco Bell, who have used it as a way to engage with their customers and promote their products.
Furthermore, big brands are leveraging the power of blockchain technology to create innovative new products and services. For example, Burger King recently released an NFT-based game that allowed players to collect digital tokens. They will get rewards such as free meals or discounts on items from its menu in exchange. This shows how companies can use NFTs to create unique customer experiences and generate additional revenue.
The convergence of big brands with blockchain technology has opened up a wealth of opportunities for companies. Now they can engage their customers in unique ways while also generating additional revenue.
